New Partnership with Verbena, Russia

Since July 2010 Solis has started a partnership with one of the biggest suppliers of the professional coiffeur, nail, and beauty products in Russia – Verbena. The first joint Trade Show took part in October 2010 in Moscow. ‘Mir Krasoty’ – translated into English ‘World of Beauty’ - is one of the most important Trade Shows for the high end professionals. Hence the venue is not big, but the Show is taking place just next to the famous Red Square in Moscow, in the hall called ‘Gostiny Dvor’.  SOLIS presented the complete professional line. On the stage Marc Menden – the successive winner of the last three years Swiss Hairdresser Awards – was showing the art of cutting the hair and styling with SOLIS products. Astonished faces and sold out SOLIS Twist Orange hairdryers were the results.